15 Rules for Business Bloggers | Internet Marketing Strategy: Conversation Marketing

The article "15 Rules for Business Bloggers | Internet Marketing Strategy: Conversation Marketing", which I found at The WebMarketCentral Blog, has some good ideas about blogging: why one might do it and how to be effective. It skirts the issue of ROI, an issue I find most interesting.

I think that many people simply blog because they feel the need to do so, with little regard for any reader. Is this the tormented artist in many of us, struggling to express themselves? How many artists, say they produce their art for themselves, and as a therapy with little regard for any consumer. ROI is therefore not expressed as a $sales return / hour expended, yet in the long-term there is either a perceived sense of satisfaction, or a real $'s return somewhere. Anyway, I do not intend to start blogging about blogging. It a tool to use presumably for a greater end than itself.